The TAKING BACK BEAUTY movement is a social campaign with three over-riding objectives:
•Debunk the Beauty Myths of the media and the beauty industries that keep women captive in self-destructive, self-limiting, and self-sabotaging beliefs about their beauty, worth, and purpose
•Create a paradigm shift that broadens Society’s definition of BEAUTY to include how we LIVE instead of solely focusing on how we LOOK
•Bring about economic pressure from the private market to compel the media and beauty industries to depict and market to women in a manner that is socially responsible
Social evolution is not only possible but inevitable when a group of like-minded, committed individuals is willing to unite their voices into a collective body that has the direction, means, and impact to take strategic, collective action.
The TAKING BACK BEAUTY Movement calls for three easy, quick, and decisive steps which will take the message of True Beauty viral:
1) SIGN UP to be a part of the movement by clicking the “TAKING BACK BEAUTY Sign Me Up” button on every page of the Starling Beauty website
2) SPEAK UP by writing and posting your own PERSONAL BEAUTY MANIFESTO.…add your voice to the call to re-define Beauty
3) LINK UP and send the movement viral by forwarding every TAKING BACK BEAUTY video, post, and email to at least 10 women, and enroll them to follow the same three steps (SIGN UP, SPEAK UP, LINK UP).
Women make 85% off all purchasing decisions. In this country alone, over 19 million dollars is spent every day in the beauty industry.
As we utilize social media and grass-roots organization to spread the message of TAKING BACK BEAUY, we will quickly gain the power of massive numbers of supporters united in an organized structure that can be instantaneously galvanized to take collective, strategic, economic action. These “Beauty Boycotts” will carry a powerful message that will not be able to be ignored, and will result in corporations in the media and beauty industries electing to become socially responsible in they way the depict women in their advertising.
Be a part of the beautiful change that is changing the face of history!
Become a part of the TAKING BACK BEAUTY Movement!




